Resources / Horticulture / Price received
Horticulture · Financial · Market

Price received

$2.10/kg Class 1

The average $/kg your fruit actually earned, split by grade, and read against cost of production to give your margin per kilo. The gap between grades is the part of the price you manage through packout, storage and market choice.

Worked example · $/kg by grade · vs $1.15 breakeven
Cost of production $1.15 $2.10 $1.20 $0.35 Class 1 Class 2 Process
$/kg by grade · vs $1.15 breakeven
The benchmark

Fruit prices are grade-driven and cyclical — benchmark your $/kg by grade and track it against your own cost of production, since the Class 1-to-process spread alone can be well over a dollar a kilo.

APAL — Prices ↗
What it signals

A widening gap between Class 1 and the fruit you actually sold signals value slipping to lower grades — recoverable through packout, storage and marketing rather than a better market. It turns the same tonnes into more income.

Data required to calculate
Gross sales by grade$Tonnes sold by gradet

Silo pulls each of these from the sources the operation already uses, and keeps the figure current automatically.

How to improve it
01

Defend Class 1 packout to keep fruit off the process price.

02

Use storage to sell into stronger windows rather than all at harvest.

03

Develop export and premium programs that pay for size and flavour.

Questions & answers

What is price received?

The average $/kg your fruit actually earned, split by grade, and read against cost of production to give your margin per kilo. The gap between grades is the part of the price you manage through packout, storage and market choice.

What data do you need to calculate price received?

You need: Gross sales by grade ($), Tonnes sold by grade (t). Silo pulls each of these from the sources the operation already uses and keeps the figure current automatically.

What is a good price received benchmark?

Fruit prices are grade-driven and cyclical — benchmark your $/kg by grade and track it against your own cost of production, since the Class 1-to-process spread alone can be well over a dollar a kilo.

How do you improve price received?

Defend Class 1 packout to keep fruit off the process price. Use storage to sell into stronger windows rather than all at harvest. Develop export and premium programs that pay for size and flavour.

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