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Fishing · Financial · Market

Beach price

$68/kg blended

The average price your lobster earns at the wharf across the year. Read against cost of production, it is your margin per kilogram — and it moves with the export market and the season.

Worked example · Beach $/kg by month · $68 avg
Breakeven $41 $92 Mar Aug peak Feb
Beach $/kg by month · $68 avg
The benchmark

Rock lobster is a high-value, cyclical export product; prices swing with export demand and trade conditions, so benchmark against current market indicators rather than a fixed figure.

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What it signals

Beach price is set largely offshore, so it swings with export demand, trade access and the exchange rate. Tracking your realised price against the market indicator shows whether grade, timing and buyer relationships are winning you the top of the market or leaving money on the table.

Data required to calculate
Gross sales by consignment$Lobster soldkg

Silo pulls each of these from the sources the operation already uses, and keeps the figure current automatically.

How to improve it
01

Land export-grade, well-conditioned animals to reach top prices.

02

Time sales to demand peaks rather than fishing pressure.

03

Build direct buyer relationships to capture more of the export price.

Questions & answers

What is beach price?

The average price your lobster earns at the wharf across the year. Read against cost of production, it is your margin per kilogram — and it moves with the export market and the season.

What data do you need to calculate beach price?

You need: Gross sales by consignment ($), Lobster sold (kg). Silo pulls each of these from the sources the operation already uses and keeps the figure current automatically.

What is a good beach price benchmark?

Rock lobster is a high-value, cyclical export product; prices swing with export demand and trade conditions, so benchmark against current market indicators rather than a fixed figure.

How do you improve beach price?

Land export-grade, well-conditioned animals to reach top prices. Time sales to demand peaks rather than fishing pressure. Build direct buyer relationships to capture more of the export price.

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